The Impact Of Artificial Intelligence Applications On Industrial Company Performance

Abstract

Currently, the success of a company hinges on its ability to adapt to the digital revolution to remain competitive. In this perspective, the integration of artificial intelligence becomes crucial as a central axis of productivity. This study aims to identify the impact of artificial intelligence applications on the performance of industrial companies. Businesses are increasingly recognizing the significant advantages that AI can provide, leading many large companies to adopt AI in various forms or integrate it into their overall strategy. These trends reflect broader trends, as many companies consider transforming their core business models by integrating artificial intelligence into their operations and products. To achieve the research objectives, a descriptive analysis approach was used to examine related concepts of artificial intelligence. Key findings of this article include that implementing various AI strategies in industries, such as machine learning, natural language processing, and data analytics, can bring many benefits. These benefits include increased productivity and efficiency, improved sustainability and energy efficiency and advancements in employment and supply chain management