تأثير الترويج الالكتروني عبر مواقع التواصل الاجتماعي على اختيار الوجهة السياحية بعد جائحة كوفيد-19 (دراسة عينة من مستخدمي مواقع التواصل الاجتماعي في الجزائر)

Abstract

The study aimed to learn about the role of online promotion through social media sites in influencing Algerian tourists to choose their tourist destination after the covid 19 pandemic, by conducting an applied study on a sample of 120 individual social media users in Algeria, following that descriptive and analytical approach. The study found a series of results, the most important of which was a statistically significant effect at a level of morale α≤ 0.05 for Algerian tourists to rely on social media sites to choose their destination, especially Facebook Tourism advertising and personal sale also affect the decision to choose a tourist destination as opposed to public relations and activate sales that have no impact, Tourism agencies must adopt an effective promotional strategy via social media to influence tourist decisions and revive tourism.