التطور التاريخي للتسويق السياسي قراءة في تجليات الثورة السورية إعلاميا

Abstract

Political marketing in contemporary times is one of the modern trends of modern marketing study, but it has not received the attention of researchers and writers, especially specialists in marketing, Which was reflected in the lack of literature developed in this area, And the lack of development of this trend in a manner commensurate with the importance of different communities and because it affects their lives directly or indirectly, Thus, the conceptual framework of this trend remains ambiguous and vague to many, even specialists, some believe that political marketing is only a technique of marketing techniques, Or one of the techniques used in political action, or that it falls within contemporary strategic thinking, Or is an important aspect of behavioral science; however, it is a set of plans and programs systematic and built on the basis of scientific correct, Although these beliefs may have true but incomplete aspects, they do not reflect the correct depth of the conceptual framework of political marketing.