استخدام الإعلانات عبر مو اقع التواصل الاجتماعي للتأثير في سلوك المستهلكين - قراءة تحليلية في إعلانات مؤسسة Géant عبر موقع التواصل الاجتماعي فيس بوك-

Abstract

This study aims to shed light on advertisements through social networking sites and their use to influence consumer behavior by addressing the concepts related to the study and researching the various readings it refers to in a scientific manner, knowing that we chose the social networking site Facebook for the Géant Foundation to view digital advertisements Related to it and its analysis, and it turns out that this institution is one of the pioneers of social networking sites and Facebook, one of which has a large number of followers and fans, shares its ads with them and interacts with them through it to influence it using various methods .