JAFS_Vol 08 N 02

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JAFS_Vol 08 N 02

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    فعالية التسويق الرقمي من خلال مؤشر ولاء الزبون
    (جامعة الوادي University of Eloued, 2024-12-22) دويس ،علي; عباسي ،بوبكر
    This study aimed to identify the extent of application of technology and digital marketing in the Mobilis Corporation and to study the extent of the relationship between the dimensions of digital marketing and the loyalty index. We used the descriptive analytical approach. We also used the questionnaire as a tool for the study and took a sample of customers. The processing was done using the SPSS program. The study concluded that there is a direct relationship between Dimensions of digital marketing and the customer loyalty index, and there was a strong relationship.