Browsing by Author "BOUZIDI, Rabia"

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    Artificial Intelligence And Marketing Strategies In Film Festivals
    (University of Eloued جامعة الوادي, 2024-06-22) BOUZIDI, Rabia
    Abstract: The film festival industry, a major driver of storytelling and film innovation, is undergoing dramatic change driven by artificial intelligence. This integration OF AI has changed the marketing landscape and introduced new solutions that reinvent advertising and dramatically improve communication with the public. In this evolving environment, AI's influence extends to key aspects of Festival marketing strategies, including precise audience targeting, automated and intelligent content development, and comprehensive data analytics for actionable insights. These improvements represent a broader trend of using technology not only to accelerate marketing efforts but also to create stronger connections with diverse and dynamic target segments. This article provides an in-depth analysis of how artificial intelligence is changing the approach to marketing within the film festival industry and the impact it has on participation, personalization, and the future of Festival organization.