(جامعة الوادي - University of Eloued, 2014-12-31) بوبكر, ياسين
New product development play an essential role in competitiveness reinforcement. Because, It's
strongly related to Porter's Five Forces and it's strategies. So, adopting new product development has
become inevitable to create and strengthening competitiveness, expand market share and to increase
profits and stay in market as long as possible
