Hocine, LyndaLeghima aissat, Amina2025-01-192025-01-192024-12-15Hocine, Lynda. Leghima aissat, Amina . Enhancing B2b Marketing With Ai . AL-Manhel Economique. Vol. 07. N. 02. 15 December 2024. faculty of economie commercial and management sciences. university of el oued .2602-7968https://dspace.univ-eloued.dz/handle/123456789/36847This paper probes the role of artificial intelligence in enhancing marketing performance within B2B educational services, focusing on real-world applications conducted by Salesforce Education Cloud, Knewton, and Coursera. The present research makes use of detailed case studies to outline the way AI technologies are being employed for lead scoring optimization, personalization of educational content, and improvement of customer engagement. In the present research, a mixed-methods design will be applied that combines the analysis of quantitative data with qualitative insights to establish AI's influence on marketing strategies and their outcomes. The findings are that AI-driven solutions efficiently enhance the efficiency, personalization, and engagement of marketing, thus supporting the hypothesis that AI technologies have a great effect on enhancing marketing performance within the sphere of B2B educational services. It concludes by underlining the transformative potential of AI within educational marketing and gives recommendations for the further integration of AI technologies to derive competitive advantages.enBusiness-to-Business (B2B) MarketingArtificial Intelligence (AI)Educational servicesArticle