Maamri abdelkamelDjedid AbdelkrimTamma Elhachemi2025-03-132025-03-132024-11-27Maamri abdelkamel, Djedid Abdelkrim, Tamma Elhachemi. Exploring the Impact of Digital Marketing on Consumer Buying Behavior: A Case Study of Algeria. National conference on Digital Economy and its Impact on the Economy and International Trade in Algeria - Challenges and Prospects - November 27, 2024 - PEDAA Laboratory. Faculty of Economic, Commercial and Management Sciences. University of Elouedhttps://dspace.univ-eloued.dz/handle/123456789/37505InterventionThis study examines the impact of digital marketing on consumer buying behavior in Algeria, focusing on purchase intentions, brand loyalty, and trust. With 64% internet penetration and over 25 million social media users, Algeria offers significant opportunities for digital marketing. However, challenges such as limited e-payment adoption, infrastructural gaps, and low digital literacy hinder growth. Using a case study approach, the research highlights social media’s role in driving awareness and decision-making while identifying barriers like distrust in online payments. The study recommends trust-building measures, localized strategies, and enhanced infrastructure to optimize Algeria’s digital marketing potential and foster economic growthenDigital MarketingConsumer BehaviorAlgeriaIntervention