Meslem, HananeAbbaci, Ayoub2023-11-082023-11-082023-06-30Meslem، Hanane. Abbaci ، Ayoub. Using Calls To Action As An Inbound Marketing Conversion Practice . مجلة العلوم الإدارية والمالية.مج 07. العدد01. 2023/06/30 . جامعة الوادي [اكتب تاريخ الاطلاع] متاح على الرابط [انسخ رابط التحميل]2602-6139http://dspace.univ-eloued.dz/handle/123456789/29836مقالThe development of the new inbound marketing approach focusing on the user led to the emergence of several practices aiming at converting visitors into leads. The objective of our study is to examine the role of calls to action in guiding conversion intent among Algerian Internet users. Our sample consists of 216 respondents generated through a quantitative survey via an online questionnaire. The findings of this research show that overall, calls to action constitute a significant conversion opportunity as long as the content and the counterparty have been clearly identified and assigned an importance by the users. However, conversion may go beyond the traditionally known design criteria, additional factors may take place and drive the conversion actionenInbound marketing ; Call to action ; ConversionArticle