Sayah, Fatima2023-05-092023-05-092021-12-01Sayah ، Fatima. Influence Of Electronic Word-of-mouth On Consumer Behaviour . مجلة الاقتصاد والتنمية المستدامة. مج 04. العدد 03. 2021/12/01. جامعة الوادي[اكتب تاريخ الاطلاع] متاح على الرابط [انسخ رابط التحميل ]2661-7986https://dspace.univ-eloued.dz/handle/123456789/22499مقالThis paper investigates the impact of electronic word-of-mouth (e-WOM) on consumers' purchase decisions, and more specifically on product attitude and purchase intention. After a brief review of the academic literature, we conducted a survey of 70 respondents. The results of the data analysis, using PLS structural equation modelling, show that e-WOM has a positive and a significant impact on product attitude and purchase intention. Managerial implications and avenues for future research are addressed.enelectronic word of mouth ; Product attitude ; Purchase intention ; Consumer behaviorArticle