Mirza, Hadjer2023-11-122023-11-122023-06Mirza,Hadjer. Public Relations In The Era Of Social Media. مجلة الباحث في العلوم الإنسانية والإجتماعية. مج 14ع02. 14/06/2023. جامعة الوادي [أكتب تاريخ الاطلاع] متاح على الرابط[أنسخ رابط التحميل2710-8171http://dspace.univ-eloued.dz/handle/123456789/29913مقالThis article presents the main conclusions of recent literature on the challenges posed by new media to public relations. We also aim to understand how public relations professionals use new media technologies in their profession, and whether they respect the code of ethics, even if the company has its own guidelines or not, by considering the case of two different companies in Algeria.Arpublic relations ; professional ethics ; new media ; social responsibilityPublic Relations In The Era Of Social MediaHow Can We Deal With The Social Responsibility And The Professsional Ethics?Article